Ethnotek
ethnotek.com
Ethnotek is a social enterprise that designs and sells ethically made travel backpacks, laptop bags, and accessories. The brand combines traditional handmade artisan textiles from global suppliers into functional travel gear including daypacks, roll-top backpacks, and crossbody slings.
Products
69
Collections
69
Pages
47
Blog Posts
188
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#10693 / 16375
Faster than 35% of stores
Travel & Experiences Ranking
#50 / 80
Top 62% in category
Category Avg Performance
56
-3 below avg
Category Avg LCP
2.0s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
107ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 141 Travel & Experiences stores
#39 in Travel & Experiences
Above average (top 28%)
54% below average
69 products vs 149 avg
Slower than 62% of Travel & Experiences stores
PageSpeed score: 53/100
Category Benchmarks
Compared to 141 stores in Travel & Experiences
54% below average
avg
82% above average
avg
81% above average
avg
596% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
Stamped
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 28% by catalog size
high
Strong content (188 blogs, 47 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Ethnotek
Ethnotek is a travel & experiences ecommerce store built on Shopify and operating in US. The store currently offers 69 products organized across 69 collections, making it comparable in size for the travel & experiences category.
Theme and Design
Ethnotek uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ethnotek achieves a performance score of 53/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ethnotek uses Stamped for customer reviews and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Travel & Experiences category, Ethnotek ranks #39 out of 141 stores we track. This places them in the top 28% of travel & experiences stores by product catalog size.
Last scanned
Feb 25, 2026
