Etniko
etniko.it
Etniko Mobili Etnici is an Italian importer specializing in ethnic and antique furniture, home décor accessories, textiles, and jewelry sourced from India, China, Tibet, Mongolia, and Morocco. The store offers curated home furnishings and decorative pieces with worldwide shipping throughout Italy.
Products
1,862
Collections
13
Pages
3
Blog Posts
23
CommerceRank Score
Overall store health assessment based on 5 key factors
66/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#9735 / 16375
Faster than 41% of stores
Furniture Ranking
#162 / 281
Top 58% in category
Category Avg Performance
56
-1 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 446 Furniture stores
#59 in Furniture
Top 13% of stores
79% above average
1,862 products vs 1,042 avg
Slower than 58% of Furniture stores
PageSpeed score: 55/100
Category Benchmarks
Compared to 446 stores in Furniture
79% above average
avg
92% below average
avg
98% below average
avg
38% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 13% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Furniture Stores
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About Etniko
Etniko is a furniture ecommerce store built on Shopify and operating in IT. The store currently offers 1,862 products organized across 13 collections, making it larger than average for the furniture category.
Theme and Design
Etniko uses the Monaco theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Etniko achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Etniko has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Furniture category, Etniko ranks #59 out of 446 stores we track. This places them in the top 13% of furniture stores by product catalog size.
Last scanned
Feb 25, 2026
