Ettitude
ettitude.com.au
Ettitude is an eco-conscious home textile brand specializing in sustainable bamboo bedding and bath products. They offer sheet sets, duvet covers, pillows, and towels made from their proprietary CleanBamboo fabric, with a focus on climate-neutral and ethically-made sleep essentials.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
34
Collections
99
Pages
112
Blog Posts
47
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Bedding & Linen category average (55)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13574 / 16375
Faster than 17% of stores
Bedding & Linen Ranking
#101 / 124
Top 81% in category
Category Avg Performance
55
-12 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.010
Cumulative Layout Shift
115ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 168 Bedding & Linen stores
#108 in Bedding & Linen
Below 64% of stores
89% below average
34 products vs 311 avg
Slower than 81% of Bedding & Linen stores
PageSpeed score: 43/100
Category Benchmarks
Compared to 168 stores in Bedding & Linen
89% below average
avg
29% above average
avg
93% above average
avg
23% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 64% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Ettitude
Ettitude is a bedding & linen ecommerce store built on Shopify and operating in AU. The store currently offers 34 products organized across 99 collections, making it comparable in size for the bedding & linen category.
Theme and Design
Ettitude uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ettitude achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ettitude has not implemented a third-party review platform and offers Pipe, PayPal, Afterpay for payment flexibility.
Competitive Positioning
Within the Bedding & Linen category, Ettitude ranks #108 out of 168 stores we track. This places them in the top 64% of bedding & linen stores by product catalog size.
Last scanned
Feb 25, 2026
