Eu
eu.craftdlondon.com
CRAFTD is a premium men's jewellery retailer offering a curated collection of necklaces, bracelets, rings, earrings, and jewellery sets crafted in gold, silver, sterling silver, and rose gold. The brand emphasizes quality with a lifetime guarantee on all items and serves a global customer base of over 900,000 through multiple regional warehouses.
Products
8,988
+252Collections
2,926
+14Pages
686
Blog Posts
1,162
+28CommerceRank Score
Overall store health assessment based on 5 key factors
72/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#5767 / 16375
Faster than 65% of stores
Jewellery & Watches Ranking
#257 / 758
Top 34% in category
Category Avg Performance
57
+6 above avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
121ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
401ms
Time to First Byte
5.3s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#18 in Jewellery & Watches
Top 2% of stores
1021% above average
8,988 products vs 802 avg
Faster than 66% of Jewellery & Watches stores
PageSpeed score: 63/100
-756 products
Over the past 6 months
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
1021% above average
avg
3964% above average
avg
2350% above average
avg
2426% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Declining (-8%)
Added 252 products last month
1+ year
Since Dec 2024
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (1162 blogs, 686 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
Similar Jewellery & Watches Stores
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About Eu
Eu is a jewellery & watches ecommerce store built on shopify and operating in DE. The store currently offers 8,988 products organized across 2,926 collections, making it larger than average for the jewellery & watches category.
Theme and Design
Eu uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Eu achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 83/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Eu has not implemented a third-party review platform and offers PayPal, Sezzle for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Eu ranks #18 out of 1082 stores we track. This places them in the top 2% of jewellery & watches stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 756 products.
Last scanned
Feb 18, 2026
