Everylife
everylife.com
EveryLife is a premium baby care brand offering non-toxic diapers, wipes, training pants, and bath products designed for newborns and babies with sensitive skin. The store also features women's wellness products, gifts, and operates a subscription-based delivery service with an associated charitable mission.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
18
+1Collections
5
+1Pages
80
+2Blog Posts
58
+3CommerceRank Score
Overall store health assessment based on 5 key factors
43/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Baby & Kids category average (56)
- Expand product catalog to improve store authority
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13903 / 16375
Faster than 15% of stores
Baby & Kids Ranking
#338 / 402
Top 84% in category
Category Avg Performance
56
-15 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
121ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
481ms
Time to First Byte
23.8s
Speed Index
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#444 in Baby & Kids
Below 77% of stores
97% below average
18 products vs 612 avg
Slower than 84% of Baby & Kids stores
PageSpeed score: 41/100
+1 products
Over the past month
No BNPL options
64% of Baby & Kids stores offer PayPal
Category Benchmarks
Compared to 575 stores in Baby & Kids
97% below average
avg
95% below average
avg
321% above average
avg
76% above average
avg
Category Intelligence
How Everylife compares to other baby & kids stores
3%
of Baby & Kids stores use Yotpo
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Business Profile
Store maturity and operational indicators
Stable
Added 1 products last month
9 months
Since Jul 2025
Smaller catalog (bottom 25%)
Top 77% by catalog size
high
Strong content (58 blogs, 80 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Aug 2025
Jul 2025
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Everylife
Everylife is a baby & kids ecommerce store built on shopify and operating in US. The store currently offers 18 products organized across 5 collections, making it comparable in size for the baby & kids category.
Theme and Design
Everylife uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Everylife achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 79/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Everylife uses Yotpo for customer reviews. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, Everylife ranks #444 out of 575 stores we track. This places them in the top 77% of baby & kids stores by product catalog size. Over the past month, the store has grown its catalog by 1 products.
Last scanned
Feb 18, 2026
