Excellentpick
excellentpick.co.uk
Excellent Pick is an official merchandise retailer specializing in premium gifts and collectibles across football, entertainment, gaming, and sports categories. The store offers branded merchandise including pint glasses, posters, figurines, and themed products from major entertainment franchises, sports leagues (Premier League, NFL, NBA), and popular culture brands.
Performance Needs Attention
This store scores 40/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
5,649
Collections
570
Pages
16
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Gifts & Hampers category average (59)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Gifts & Hampers Ranking
#1 / 868
Top 0% in category
Category Avg Performance
59
-19 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.0s
Speed Index
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#3 in Gifts & Hampers
Top 0% of stores
446% above average
5,649 products vs 1,035 avg
Faster than 100% of Gifts & Hampers stores
PageSpeed score: 40/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
446% above average
avg
622% above average
avg
59% below average
avg
96% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (16 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Excellentpick
Excellentpick is a gifts & hampers ecommerce store built on shopify and operating in FR. The store currently offers 5,649 products organized across 570 collections, making it larger than average for the gifts & hampers category.
Theme and Design
Excellentpick uses the Empire theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Excellentpick achieves a performance score of 40/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Excellentpick uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Excellentpick ranks #3 out of 1277 stores we track. This places them in the top 0% of gifts & hampers stores by product catalog size.
Last scanned
Feb 22, 2026
