Expcosmetics
expcosmetics.com
EXP Cosmetics is a London-based beauty brand offering premium cosmetic products including false eyelashes, eyeshadow palettes, and lash accessories. The store focuses on lash products under collections like Temptress, Sorceress, and Goddess, positioning itself as a specialty cosmetics retailer for makeup enthusiasts.
Products
8
Collections
4
Pages
12
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
51/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#10005 / 16375
Faster than 39% of stores
Beauty & Cosmetics Ranking
#222 / 403
Top 55% in category
Category Avg Performance
56
-1 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#455 in Beauty & Cosmetics
Below 80% of stores
97% below average
8 products vs 315 avg
Slower than 55% of Beauty & Cosmetics stores
PageSpeed score: 55/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
97% below average
avg
92% below average
avg
37% below average
avg
89% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 80% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Expcosmetics
Expcosmetics is a beauty & cosmetics ecommerce store built on Shopify and operating in US. The store currently offers 8 products organized across 4 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Expcosmetics uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 4% of beauty & cosmetics stores.
Performance Analysis
Based on Google PageSpeed Insights, Expcosmetics achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Expcosmetics has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Expcosmetics ranks #455 out of 572 stores we track. This places them in the top 80% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
