Exphone
exphone.ae
Exphone is a trusted retailer of used and refurbished iPhones and Samsung Galaxy smartphones in the UAE, offering devices across multiple series with a 1-year warranty and discounted pricing on first purchases.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
147
Collections
118
Pages
17
Blog Posts
7
CommerceRank Score
Overall store health assessment based on 5 key factors
54/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#12850 / 16375
Faster than 22% of stores
Electronics Ranking
#165 / 233
Top 71% in category
Category Avg Performance
55
-9 below avg
Category Avg LCP
2.0s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
236ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 345 Electronics stores
#140 in Electronics
Above average (top 41%)
91% below average
147 products vs 1,637 avg
Slower than 71% of Electronics stores
PageSpeed score: 46/100
Category Benchmarks
Compared to 345 stores in Electronics
91% below average
avg
42% above average
avg
43% below average
avg
79% below average
avg
Category Intelligence
How Exphone compares to other electronics stores
Insights
- 59% of Electronics stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 41% by catalog size
low
Basic content (17 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Electronics Stores
Other electronics stores with similar size
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About Exphone
Exphone is a electronics ecommerce store built on Shopify and operating in AE. The store currently offers 147 products organized across 118 collections, making it comparable in size for the electronics category.
Theme and Design
Exphone uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Exphone achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 84/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Exphone has not implemented a third-party review platform and offers Tamara, Tabby for payment flexibility. Compared to other electronics stores, 59% of electronics stores offer paypal
Competitive Positioning
Within the Electronics category, Exphone ranks #140 out of 345 stores we track. This places them in the top 41% of electronics stores by product catalog size.
Last scanned
Feb 25, 2026
