Faff
faff.coffee
FAFF Coffee sells premium single-origin arabica coffee in convenient 15g bags designed for individual mugs. The brand focuses on high-quality, specialty coffee with minimal packaging waste, offering compostable bags and freshly ground options with a emphasis on simplicity and sustainability.
Products
17
Collections
3
Pages
17
Blog Posts
8
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Accessibility score is 67/100 - improve for better UX and legal compliance
- Expand product catalog to improve store authority
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#11313 / 16375
Faster than 31% of stores
Food & Drink Ranking
#901 / 1334
Top 68% in category
Category Avg Performance
56
-5 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
6.8s
Speed Index
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#1112 in Food & Drink
Below 62% of stores
93% below average
17 products vs 235 avg
Slower than 68% of Food & Drink stores
PageSpeed score: 51/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
93% below average
avg
91% below average
avg
6% below average
avg
83% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 62% by catalog size
low
Basic content (17 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
Other food & drink stores with similar size
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About Faff
Faff is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 17 products organized across 3 collections, making it comparable in size for the food & drink category.
Theme and Design
Faff uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Faff achieves a performance score of 51/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 67/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Faff uses Yotpo for customer reviews and offers Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Faff ranks #1112 out of 1794 stores we track. This places them in the top 62% of food & drink stores by product catalog size.
Last scanned
Feb 19, 2026
