Fallenyetnotforgotten
fallenyetnotforgotten.com
Fallen Yet Not Forgotten is a patriotic merchandise retailer specializing in thank you coins, military challenge coins, firefighter and police coins, and lapel pins. The store also offers veteran supplements and vintage Americana items like beer steins and signs, positioning itself as a destination for meaningful gifts honoring service members and heroes.
Products
103
Collections
146
Pages
23
Blog Posts
178
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#3554 / 16375
Faster than 78% of stores
Gifts & Hampers Ranking
#203 / 868
Top 23% in category
Category Avg Performance
59
+10 above avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.080
Cumulative Layout Shift
121ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#709 in Gifts & Hampers
Below 56% of stores
90% below average
103 products vs 1,035 avg
Faster than 77% of Gifts & Hampers stores
PageSpeed score: 69/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
90% below average
avg
85% above average
avg
41% below average
avg
236% above average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 56% by catalog size
high
Strong content (178 blogs, 23 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Fallenyetnotforgotten
Fallenyetnotforgotten is a gifts & hampers ecommerce store built on Shopify and operating in US. The store currently offers 103 products organized across 146 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Fallenyetnotforgotten uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 12% of gifts & hampers stores.
Performance Analysis
Based on Google PageSpeed Insights, Fallenyetnotforgotten achieves a performance score of 69/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fallenyetnotforgotten has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Fallenyetnotforgotten ranks #709 out of 1277 stores we track. This places them in the top 56% of gifts & hampers stores by product catalog size.
Last scanned
Feb 25, 2026
