Falseeyelashes
falseeyelashes.co.uk
FalseEyelashes.co.uk is a UK-based ecommerce retailer specializing in false eyelashes and lash adhesives from premium brands including Ardell, KISS, Eylure, DUO, and House of Lashes. The store offers products starting from £2.99 with free Royal Mail tracked delivery on UK orders over £20, and caters to customers seeking to enhance their natural lashes with professionally curated beauty solutions.
Performance Needs Attention
This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2,077
Collections
244
Pages
56
Blog Posts
227
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Beauty & Cosmetics category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#14584 / 16375
Faster than 11% of stores
Beauty & Cosmetics Ranking
#344 / 403
Top 85% in category
Category Avg Performance
56
-19 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
152ms
Interaction to Next Paint
Additional Metrics
1.4s
First Contentful Paint
447ms
Time to First Byte
8.5s
Speed Index
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#19 in Beauty & Cosmetics
Top 3% of stores
559% above average
2,077 products vs 315 avg
Slower than 85% of Beauty & Cosmetics stores
PageSpeed score: 37/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
559% above average
avg
369% above average
avg
195% above average
avg
741% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 3% by catalog size
high
Strong content (227 blogs, 56 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
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About Falseeyelashes
Falseeyelashes is a beauty & cosmetics ecommerce store built on shopify and operating in GB. The store currently offers 2,077 products organized across 244 collections, making it larger than average for the beauty & cosmetics category.
Theme and Design
Falseeyelashes uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Falseeyelashes achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Falseeyelashes uses TrustPilot for customer reviews and offers Pipe, PayPal, Klarna, Clearpay, Afterpay for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Falseeyelashes ranks #19 out of 572 stores we track. This places them in the top 3% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 19, 2026
