Farrellwines
farrellwines.com.au
Farrell Wines is a South Australian winery based in Sevenhill, Clare Valley, offering hand-crafted bespoke wines. The store provides online wine sales, gift options, and a mix-and-match savings program for wine purchases.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
14
Collections
6
Pages
7
Blog Posts
16
CommerceRank Score
Overall store health assessment based on 5 key factors
31/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Food & Drink category average (56)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#14359 / 16375
Faster than 12% of stores
Food & Drink Ranking
#1182 / 1334
Top 89% in category
Category Avg Performance
56
-17 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#1202 in Food & Drink
Below 67% of stores
94% below average
14 products vs 235 avg
Slower than 89% of Food & Drink stores
PageSpeed score: 39/100
No BNPL options
52% of Food & Drink stores offer PayPal
Category Benchmarks
Compared to 1794 stores in Food & Drink
94% below average
avg
82% below average
avg
61% below average
avg
65% below average
avg
Category Intelligence
How Farrellwines compares to other food & drink stores
0%
of Food & Drink stores use this theme
Insights
- 52% of Food & Drink stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 67% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
Other food & drink stores with similar size
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About Farrellwines
Farrellwines is a food & drink ecommerce store built on Shopify and operating in AU. The store currently offers 14 products organized across 6 collections, making it comparable in size for the food & drink category.
Theme and Design
Farrellwines uses the Retina theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Farrellwines achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 78/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Farrellwines has not implemented a third-party review platform. Compared to other food & drink stores, 52% of food & drink stores offer paypal
Competitive Positioning
Within the Food & Drink category, Farrellwines ranks #1202 out of 1794 stores we track. This places them in the top 67% of food & drink stores by product catalog size.
Last scanned
Feb 25, 2026
