Fathersonsclothing
fathersonsclothing.com
Father Sons is a London-based fashion brand specializing in designer men's shirts tailored for athletic builds. The brand focuses on formal wear with muscle-fitted silhouettes designed for gym enthusiasts, operating with an end-of-season sale model.
Performance Needs Attention
This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2,218
Collections
330
Pages
22
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 25 points below Fashion & Clothing category average (57)
- Add blog content to improve SEO and engagement
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 20 Feb 2026
Overall Ranking
#15344 / 16375
Faster than 6% of stores
Fashion & Clothing Ranking
#2778 / 2989
Top 93% in category
Category Avg Performance
57
-25 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.3s
Largest Contentful Paint
0.130
Cumulative Layout Shift
126ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#287 in Fashion & Clothing
Top 6% of stores
171% above average
2,218 products vs 819 avg
Slower than 93% of Fashion & Clothing stores
PageSpeed score: 32/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
171% above average
avg
255% above average
avg
46% below average
avg
100% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 6% by catalog size
low
Basic content (22 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Fathersonsclothing
Fathersonsclothing is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 2,218 products organized across 330 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Fathersonsclothing uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fathersonsclothing achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 84/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fathersonsclothing uses TrustPilot for customer reviews and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Fathersonsclothing ranks #287 out of 4419 stores we track. This places them in the top 6% of fashion & clothing stores by product catalog size.
Last scanned
Feb 19, 2026
