Fawndesign
fawndesign.com
Fawn Design is a baby bag and diaper bag retailer offering premium faux leather backpacks and messenger bags designed specifically for parents. The brand focuses on combining practical functionality with contemporary aesthetic appeal, offering multiple color options and styles for modern parenting.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
135
Collections
102
Pages
67
Blog Posts
225
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Baby & Kids category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13147 / 16375
Faster than 20% of stores
Baby & Kids Ranking
#321 / 402
Top 80% in category
Category Avg Performance
56
-11 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
108ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#249 in Baby & Kids
Above average (top 43%)
78% below average
135 products vs 612 avg
Slower than 80% of Baby & Kids stores
PageSpeed score: 45/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
78% below average
avg
7% above average
avg
253% above average
avg
582% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 43% by catalog size
high
Strong content (225 blogs, 67 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Fawndesign
Fawndesign is a baby & kids ecommerce store built on Shopify and operating in US. The store currently offers 135 products organized across 102 collections, making it comparable in size for the baby & kids category.
Theme and Design
Fawndesign uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fawndesign achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fawndesign has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Fawndesign ranks #249 out of 575 stores we track. This places them in the top 43% of baby & kids stores by product catalog size.
Last scanned
Feb 25, 2026
