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Feemctoal

shopify

feemctoal.com

Fee McToal Design is a luxury millinery brand based in Northern Ireland that creates handcrafted bespoke fascinators, bridal headpieces, and formal hats for weddings, race days, and special occasions. The store offers both purchase and rental options for mother of the bride/groom hats and also provides millinery classes.

Fashion & Clothing
Dawn
GB / GBP
PayPal +1
Visit Store

Products

86

Collections

9

Pages

9

Blog Posts

10

CommerceRank Score

Overall store health assessment based on 5 key factors

C

59/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content12/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#4615 / 16375

Faster than 72% of stores

Fashion & Clothing Ranking

#919 / 2989

Top 31% in category

Category Avg Performance

57

+9 above avg

Category Avg LCP

1.9s

66

Performance

97

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIneeds work

4.4s

Speed Index

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#2442 in Fashion & Clothing

Below 55% of stores

89% below average

86 products vs 819 avg

Faster than 69% of Fashion & Clothing stores

PageSpeed score: 66/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products86 / avg 819

89% below average

avg

Collections9 / avg 93

90% below average

avg

Pages9 / avg 41

78% below average

avg

Blog Posts10 / avg 32

69% below average

avg

Theme & Design

Theme Name

Dawn

Type

Theme Store

Theme Store ID

887

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Below average catalog size

Top 55% by catalog size

Content Investment

low

Basic content (9 pages)

Tech Stack Maturity

Mature stack

No review platform (23% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

86 products9 collections9 pages10 blogs

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About Feemctoal

Feemctoal is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 86 products organized across 9 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Feemctoal uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of fashion & clothing stores.

Performance Analysis

Based on Google PageSpeed Insights, Feemctoal achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Feemctoal has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Feemctoal ranks #2442 out of 4419 stores we track. This places them in the top 55% of fashion & clothing stores by product catalog size.

Last scanned

Feb 20, 2026

Feemctoal | Fashion & Clothing Store Analysis | CommerceRank