Feemctoal
feemctoal.com
Fee McToal Design is a luxury millinery brand based in Northern Ireland that creates handcrafted bespoke fascinators, bridal headpieces, and formal hats for weddings, race days, and special occasions. The store offers both purchase and rental options for mother of the bride/groom hats and also provides millinery classes.
Products
86
Collections
9
Pages
9
Blog Posts
10
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#4615 / 16375
Faster than 72% of stores
Fashion & Clothing Ranking
#919 / 2989
Top 31% in category
Category Avg Performance
57
+9 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.4s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#2442 in Fashion & Clothing
Below 55% of stores
89% below average
86 products vs 819 avg
Faster than 69% of Fashion & Clothing stores
PageSpeed score: 66/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
89% below average
avg
90% below average
avg
78% below average
avg
69% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 55% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Feemctoal
Feemctoal is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 86 products organized across 9 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Feemctoal uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Feemctoal achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Feemctoal has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Feemctoal ranks #2442 out of 4419 stores we track. This places them in the top 55% of fashion & clothing stores by product catalog size.
Last scanned
Feb 20, 2026