Filloboutique
filloboutique.dk
Fillo Boutique is a Danish lingerie and intimates retailer located in Frederiksberg, offering a curated selection of bras, briefs, bodysuits, slip dresses, swimwear, hosiery, and beauty products. The store positions itself as a boutique destination for classic, seasonal, and everyday essentials in the intimates category.
Products
730
Collections
72
Pages
9
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#3306 / 16375
Faster than 80% of stores
Lingerie Ranking
#18 / 115
Top 16% in category
Category Avg Performance
55
+14 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
76ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 181 Lingerie stores
#35 in Lingerie
Top 19% of stores
4% below average
730 products vs 761 avg
Faster than 84% of Lingerie stores
PageSpeed score: 69/100
Category Benchmarks
Compared to 181 stores in Lingerie
4% below average
avg
47% below average
avg
63% below average
avg
96% below average
avg
Theme & Design
Theme Name
Product page color variants picker
Type
Theme Store
Theme Store ID
1431
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 19% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Lingerie Stores
Other lingerie stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Filloboutique
Filloboutique is a lingerie ecommerce store built on Shopify and operating in DK. The store currently offers 730 products organized across 72 collections, making it comparable in size for the lingerie category.
Theme and Design
Filloboutique uses the Product page color variants picker theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Filloboutique achieves a performance score of 69/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Filloboutique has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Lingerie category, Filloboutique ranks #35 out of 181 stores we track. This places them in the top 19% of lingerie stores by product catalog size.
Last scanned
Feb 25, 2026
