Fillyfashion
fillyfashion.com
Filly Fashion is an online retailer specializing in horse-themed and farm animal-related gifts and merchandise. Their product range includes equestrian jewelry, animal socks, decorative home items, apparel, bags, and accessories featuring themes centered on horses, dogs, llamas, goats, and other farm animals.
Products
83
Collections
25
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 25 Feb 2026
Overall Ranking
#268 / 16375
Faster than 98% of stores
Gifts & Hampers Ranking
#12 / 868
Top 1% in category
Category Avg Performance
59
+30 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#755 in Gifts & Hampers
Below 59% of stores
92% below average
83 products vs 1,035 avg
Faster than 99% of Gifts & Hampers stores
PageSpeed score: 89/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
92% below average
avg
68% below average
avg
92% below average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 59% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Gifts & Hampers Stores
Other gifts & hampers stores with similar size
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About Fillyfashion
Fillyfashion is a gifts & hampers ecommerce store built on Shopify and operating in US. The store currently offers 83 products organized across 25 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Fillyfashion uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 12% of gifts & hampers stores.
Performance Analysis
Based on Google PageSpeed Insights, Fillyfashion achieves a performance score of 89/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fillyfashion has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Fillyfashion ranks #755 out of 1277 stores we track. This places them in the top 59% of gifts & hampers stores by product catalog size.
Last scanned
Feb 25, 2026
