Finily
finily.com
Finily is a London-based online retailer specializing in lightweight, affordable trainers and sneakers for men and women. The brand focuses on everyday comfort and style, offering free UK delivery on their collection of casual footwear.
Performance Needs Attention
This store scores 12/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
26
Collections
29
Pages
18
Blog Posts
43
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 45 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#16242 / 16375
Faster than 1% of stores
Fashion & Clothing Ranking
#2962 / 2989
Top 99% in category
Category Avg Performance
57
-45 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
14.6s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3248 in Fashion & Clothing
Below 74% of stores
97% below average
26 products vs 819 avg
Slower than 99% of Fashion & Clothing stores
PageSpeed score: 12/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
97% below average
avg
69% below average
avg
56% below average
avg
34% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 74% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
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About Finily
Finily is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 26 products organized across 29 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Finily uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Finily achieves a performance score of 12/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 79/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Finily has not implemented a third-party review platform and offers Pipe, PayPal, Klarna, Clearpay, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Finily ranks #3248 out of 4419 stores we track. This places them in the top 74% of fashion & clothing stores by product catalog size.
Last scanned
Feb 20, 2026
