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Firawn

shopify

firawn.com

FIRAWN is a London-based menswear fashion label offering limited-run tailored pieces including blazers, coats, and premium silk and linen shirts, alongside fragrances. The brand positions itself as a contemporary label blending timeless tailoring with modern design for discerning customers building their personal style.

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Products

46

Collections

16

Pages

24

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

D

54/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content12/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Fashion & Clothing Ranking

#2 / 2989

Top 0% in category

Category Avg Performance

57

-3 below avg

Category Avg LCP

1.9s

54

Performance

90

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#3 in Fashion & Clothing

Top 0% of stores

94% below average

46 products vs 819 avg

Faster than 100% of Fashion & Clothing stores

PageSpeed score: 54/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products46 / avg 819

94% below average

avg

Collections16 / avg 93

83% below average

avg

Pages24 / avg 41

41% below average

avg

Blog Posts2 / avg 32

94% below average

avg

Category Intelligence

How Firawn compares to other fashion & clothing stores

Theme Adoption

0%

of Fashion & Clothing stores use this theme

Finance Adoption

16%

of Fashion & Clothing stores use Klarna

Insights

  • 64% of Fashion & Clothing stores offer PayPal

Theme & Design

Theme Name

Stretch

Type

Theme Store

Theme Store ID

1765

Tech Stack

Platform

shopify

Payment / Finance

Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

low

Basic content (24 pages)

Tech Stack Maturity

Developing stack

No review platform (23% of category uses one)

Business Sophistication

Emerging

Modern Theme

Store Timeline & History

Feb 2026

46 products16 collections24 pages2 blogs

Similar Fashion & Clothing Stores

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About Firawn

Firawn is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 46 products organized across 16 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Firawn uses the Stretch theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Firawn achieves a performance score of 54/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Firawn has not implemented a third-party review platform and offers Klarna for payment flexibility. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal

Competitive Positioning

Within the Fashion & Clothing category, Firawn ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.

Last scanned

Feb 23, 2026

Firawn | Fashion & Clothing Store Analysis | CommerceRank