Firstblushco
firstblushco.com.au
First Blush Co. is an Australian bridal fashion brand that designs and manufactures bridal robes, bridesmaids robes, and matching sleepwear sets in satin, lace, and floral fabrics. The store also offers a curated selection of bridal and travel tote bags, all made in their Melbourne studio.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
53
Collections
12
Pages
7
Blog Posts
7
CommerceRank Score
Overall store health assessment based on 5 key factors
56/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#12064 / 16375
Faster than 26% of stores
Fashion & Clothing Ranking
#2199 / 2989
Top 74% in category
Category Avg Performance
57
-8 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#2792 in Fashion & Clothing
Below 63% of stores
94% below average
53 products vs 819 avg
Slower than 74% of Fashion & Clothing stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
94% below average
avg
87% below average
avg
83% below average
avg
78% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
Reputon
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 63% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Firstblushco
Firstblushco is a fashion & clothing ecommerce store built on Shopify and operating in GB. The store currently offers 53 products organized across 12 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Firstblushco uses the Canopy theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Firstblushco achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 71/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Firstblushco uses Reputon for customer reviews and offers PayPal, Afterpay for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Firstblushco ranks #2792 out of 4419 stores we track. This places them in the top 63% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
