Fitnfly
fitnfly.co.uk
Fit & Fly Sportswear is an online retailer offering branded sportswear and athletic clothing for men and women. The store stocks apparel from premium brands including Nike, Adidas, The North Face, Lacoste, and Under Armour, with product categories spanning trainers, hoodies, tracksuits, polo shirts, and gym wear.
Performance Needs Attention
This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
240
Collections
329
Pages
10
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 23 points below Fashion & Clothing category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#15063 / 16375
Faster than 8% of stores
Fashion & Clothing Ranking
#2740 / 2989
Top 92% in category
Category Avg Performance
57
-23 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
8.2s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1576 in Fashion & Clothing
Above average (top 36%)
71% below average
240 products vs 819 avg
Slower than 92% of Fashion & Clothing stores
PageSpeed score: 34/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
71% below average
avg
254% above average
avg
76% below average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 36% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Fitnfly
Fitnfly is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 240 products organized across 329 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Fitnfly uses the Testament theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fitnfly achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fitnfly uses TrustPilot for customer reviews and offers Pipe, PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Fitnfly ranks #1576 out of 4419 stores we track. This places them in the top 36% of fashion & clothing stores by product catalog size.
Last scanned
Feb 20, 2026
