Fitstuff
fitstuff.co.uk
FITSTUFF is an independent running specialist retailer based in Guildford, Surrey, offering running shoes, trail and hiking footwear, athletic clothing, and sports accessories from premium brands including Hoka, On, Brooks, New Balance, Saucony, Adidas, and Salomon. The store also operates an integrated clinic providing gait analysis, physiotherapy, osteopathy, shockwave therapy, and sports massage services.
Products
956
Collections
101
Pages
18
Blog Posts
8
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Add a reviews platform to build customer trust
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#183 in Sports & Outdoors
Top 17% of stores
2% below average
956 products vs 976 avg
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
2% below average
avg
34% below average
avg
38% below average
avg
87% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Mar 2026
Larger than 75% of category
Top 17% by catalog size
low
Basic content (18 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Mar 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Fitstuff
Fitstuff is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 956 products organized across 101 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Fitstuff uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 4% of sports & outdoors stores.
Tech Stack
Beyond the core Shopify platform, Fitstuff has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Fitstuff ranks #183 out of 1076 stores we track. This places them in the top 17% of sports & outdoors stores by product catalog size.
Last scanned
Mar 11, 2026
