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Fitstuff

shopify

fitstuff.co.uk

FITSTUFF is an independent running specialist retailer based in Guildford, Surrey, offering running shoes, trail and hiking footwear, athletic clothing, and sports accessories from premium brands including Hoka, On, Brooks, New Balance, Saucony, Adidas, and Salomon. The store also operates an integrated clinic providing gait analysis, physiotherapy, osteopathy, shockwave therapy, and sports massage services.

Sports & Outdoors
Impulse
GB / GBP
PayPal +1
Visit Store

Products

956

Collections

101

Pages

18

Blog Posts

8

CommerceRank Score

Overall store health assessment based on 5 key factors

C

59/100

catalog20/25 (Established)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content14/15 (Rich)

Top Recommendations

  • Add a reviews platform to build customer trust

Store Audit

Actionable insights compared to 1076 Sports & Outdoors stores

#183 in Sports & Outdoors

Top 17% of stores

2% below average

956 products vs 976 avg

Category Benchmarks

Compared to 1076 stores in Sports & Outdoors

Products956 / avg 976

2% below average

avg

Collections101 / avg 153

34% below average

avg

Pages18 / avg 29

38% below average

avg

Blog Posts8 / avg 61

87% below average

avg

Theme & Design

Theme Name

Impulse

Type

Theme Store

Theme Store ID

857

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

New (< 3 months)

Since Mar 2026

Market Position

Larger than 75% of category

Top 17% by catalog size

Content Investment

low

Basic content (18 pages)

Tech Stack Maturity

Mature stack

No review platform (29% of category uses one)

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Mar 2026

956 products101 collections18 pages8 blogs

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About Fitstuff

Fitstuff is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 956 products organized across 101 collections, making it comparable in size for the sports & outdoors category.

Theme and Design

Fitstuff uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 4% of sports & outdoors stores.

Tech Stack

Beyond the core Shopify platform, Fitstuff has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Sports & Outdoors category, Fitstuff ranks #183 out of 1076 stores we track. This places them in the top 17% of sports & outdoors stores by product catalog size.

Last scanned

Mar 11, 2026

Fitstuff | Sports & Outdoors Store Analysis | CommerceRank