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Fleshlight

Shopify

fleshlight.jp

Fleshlight is the official retailer of Fleshlight brand male pleasure products and adult toys. The store offers a range of male masturbators, strokers, and related intimate wellness products marketed as the #1 male sex toy brand globally.

Health & Wellness
Bespoke
PL / EUR
Ampla +5
Visit Store

Performance Needs Attention

This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

950

Collections

173

Pages

107

Blog Posts

455

CommerceRank Score

Overall store health assessment based on 5 key factors

C

60/100

performance5/25 (Poor)
catalog20/25 (Established)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 25 points below Health & Wellness category average (57)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#15405 / 16375

Faster than 6% of stores

Health & Wellness Ranking

#352 / 378

Top 93% in category

Category Avg Performance

57

-25 below avg

Category Avg LCP

1.9s

32

Performance

93

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 593 Health & Wellness stores

#30 in Health & Wellness

Top 5% of stores

348% above average

950 products vs 212 avg

Slower than 93% of Health & Wellness stores

PageSpeed score: 32/100

Category Benchmarks

Compared to 593 stores in Health & Wellness

Products950 / avg 212

348% above average

avg

Collections173 / avg 29

497% above average

avg

Pages107 / avg 25

328% above average

avg

Blog Posts455 / avg 52

775% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Payment / Finance

Ampla
Settle
PayPal
Klarna
Affirm
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Top 10% largest catalog

Top 5% by catalog size

Content Investment

high

Strong content (455 blogs, 107 pages)

Tech Stack Maturity

Mature stack

No review platform (28% of category uses one)

Business Sophistication

Established

International

Store Timeline & History

Feb 2026

950 products173 collections107 pages455 blogs

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About Fleshlight

Fleshlight is a health & wellness ecommerce store built on Shopify and operating in PL. The store currently offers 950 products organized across 173 collections, making it larger than average for the health & wellness category.

Theme and Design

Fleshlight uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Fleshlight achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Fleshlight has not implemented a third-party review platform and offers Ampla, Settle, PayPal, Klarna, Affirm, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Health & Wellness category, Fleshlight ranks #30 out of 593 stores we track. This places them in the top 5% of health & wellness stores by product catalog size.

Last scanned

Feb 25, 2026

Fleshlight | Health & Wellness Store Analysis | CommerceRank