Fleurkassels
fleurkassels.com
Fleur Kassels is a fine jewelry brand offering handcrafted pieces including engagement rings, wedding rings, and accessories made from recycled gold. Designed and created in-house by goldsmith Fleur Kassels in Rotterdam, the store emphasizes bespoke craftsmanship and sustainable luxury jewelry.
Products
72
Collections
10
Pages
16
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#2161 / 16375
Faster than 87% of stores
Jewellery & Watches Ranking
#84 / 758
Top 11% in category
Category Avg Performance
57
+16 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#761 in Jewellery & Watches
Below 70% of stores
91% below average
72 products vs 802 avg
Faster than 89% of Jewellery & Watches stores
PageSpeed score: 73/100
No BNPL options
64% of Jewellery & Watches stores offer PayPal
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
91% below average
avg
86% below average
avg
43% below average
avg
93% below average
avg
Category Intelligence
How Fleurkassels compares to other jewellery & watches stores
0%
of Jewellery & Watches stores use this theme
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 70% by catalog size
low
Basic content (16 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Jewellery & Watches Stores
Other jewellery & watches stores with similar size
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About Fleurkassels
Fleurkassels is a jewellery & watches ecommerce store built on Shopify and operating in NL. The store currently offers 72 products organized across 10 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Fleurkassels uses the Showcase theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fleurkassels achieves a performance score of 73/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fleurkassels has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Fleurkassels ranks #761 out of 1082 stores we track. This places them in the top 70% of jewellery & watches stores by product catalog size.
Last scanned
Feb 25, 2026
