Flotsen
flotsen.com
Flotsen designs and sells a range of bags and accessories crafted from recycled spinnaker sailcloth and fabric offcuts. The product line includes totes, shoppers, wash bags, yoga mat carriers, travel bags, and personalized items, emphasizing sustainability and durability through upcycled marine materials.
Performance Needs Attention
This store scores 36/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
95
Collections
12
Pages
5
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 21 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fashion & Clothing Ranking
#2 / 2989
Top 0% in category
Category Avg Performance
57
-21 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3 in Fashion & Clothing
Top 0% of stores
88% below average
95 products vs 819 avg
Faster than 100% of Fashion & Clothing stores
PageSpeed score: 36/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
88% below average
avg
87% below average
avg
88% below average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Flotsen
Flotsen is a fashion & clothing ecommerce store built on shopify and operating in ES. The store currently offers 95 products organized across 12 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Flotsen uses the Bespoke theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Flotsen achieves a performance score of 36/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Flotsen has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Flotsen ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.
Last scanned
Feb 23, 2026
