Flowerlaneandco
flowerlaneandco.com.au
Flower Lane & Co is a Sydney-based florist offering fresh bespoke flower arrangements, dried and preserved flowers, plants, terrariums, and gift hampers for special occasions. The business also provides flower workshops, classes, and event planning services including weddings and venue hire.
Products
108
Collections
57
Pages
65
Blog Posts
133
CommerceRank Score
Overall store health assessment based on 5 key factors
85/100
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 25 Feb 2026
Overall Ranking
#1878 / 16375
Faster than 89% of stores
Gifts & Hampers Ranking
#99 / 868
Top 11% in category
Category Avg Performance
59
+15 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
0.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
71ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#696 in Gifts & Hampers
Below 55% of stores
90% below average
108 products vs 1,035 avg
Faster than 89% of Gifts & Hampers stores
PageSpeed score: 74/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
90% below average
avg
28% below average
avg
67% above average
avg
151% above average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
Stamped
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 55% by catalog size
high
Strong content (133 blogs, 65 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Flowerlaneandco
Flowerlaneandco is a gifts & hampers ecommerce store built on Shopify and operating in AU. The store currently offers 108 products organized across 57 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Flowerlaneandco uses the Impulse theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Flowerlaneandco achieves a performance score of 74/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 76/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Flowerlaneandco uses Stamped for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Flowerlaneandco ranks #696 out of 1277 stores we track. This places them in the top 55% of gifts & hampers stores by product catalog size.
Last scanned
Feb 25, 2026
