Flowersbyvaru
flowersbyvaru.com.au
Flowers by Varu is an award-winning Melbourne-based florist offering online flower deliveries and in-store collection from their Cheltenham location. They specialize in custom wedding flowers, event florals, and gift bouquets created by their expert floristry team.
Products
37
Collections
19
Pages
16
Blog Posts
23
CommerceRank Score
Overall store health assessment based on 5 key factors
46/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#5733 / 16375
Faster than 65% of stores
Gifts & Hampers Ranking
#352 / 868
Top 41% in category
Category Avg Performance
59
+5 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#920 in Gifts & Hampers
Below 72% of stores
96% below average
37 products vs 1,035 avg
Faster than 59% of Gifts & Hampers stores
PageSpeed score: 64/100
No BNPL options
64% of Gifts & Hampers stores offer PayPal
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
96% below average
avg
76% below average
avg
59% below average
avg
57% below average
avg
Category Intelligence
How Flowersbyvaru compares to other gifts & hampers stores
0%
of Gifts & Hampers stores use this theme
Insights
- 64% of Gifts & Hampers stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 72% by catalog size
low
Basic content (16 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Flowersbyvaru
Flowersbyvaru is a gifts & hampers ecommerce store built on Shopify and operating in ES. The store currently offers 37 products organized across 19 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Flowersbyvaru uses the Broadcast theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Flowersbyvaru achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Flowersbyvaru has not implemented a third-party review platform. Compared to other gifts & hampers stores, 64% of gifts & hampers stores offer paypal
Competitive Positioning
Within the Gifts & Hampers category, Flowersbyvaru ranks #920 out of 1277 stores we track. This places them in the top 72% of gifts & hampers stores by product catalog size.
Last scanned
Feb 25, 2026
