Flowfemme
flowfemme.com
Flow Femme is a contemporary fashion retailer offering women's clothing across multiple categories including outerwear, dresses, blazers, denim, and sweaters, with seasonal collections and a dedicated underwear and lounge wear line. The store also features curated gift items and magazines, positioning itself as a lifestyle brand focused on women's fashion.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
194
Collections
55
Pages
14
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#11890 / 16375
Faster than 27% of stores
Fashion & Clothing Ranking
#2173 / 2989
Top 73% in category
Category Avg Performance
57
-8 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
0.000
Cumulative Layout Shift
104ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1743 in Fashion & Clothing
Above average (top 39%)
76% below average
194 products vs 819 avg
Slower than 73% of Fashion & Clothing stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
76% below average
avg
41% below average
avg
66% below average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 39% by catalog size
low
Basic content (14 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Flowfemme
Flowfemme is a fashion & clothing ecommerce store built on Shopify and operating in RS. The store currently offers 194 products organized across 55 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Flowfemme uses the Context theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Flowfemme achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Flowfemme has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Flowfemme ranks #1743 out of 4419 stores we track. This places them in the top 39% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
