Flowformulas
flowformulas.com
Flow Formulas is a research-based endurance nutrition brand offering allergen-free, GI-sensitive sports fuel products including chews, drink mixes, gels, and electrolyte supplements designed for endurance athletes and outdoor adventurers.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
23
Collections
25
Pages
29
Blog Posts
12
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 14 points below Sports & Outdoors category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13799 / 16375
Faster than 16% of stores
Sports & Outdoors Ranking
#598 / 716
Top 84% in category
Category Avg Performance
56
-14 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.100
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#788 in Sports & Outdoors
Below 73% of stores
98% below average
23 products vs 976 avg
Slower than 84% of Sports & Outdoors stores
PageSpeed score: 42/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
98% below average
avg
84% below average
avg
0% above average
avg
80% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 73% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Flowformulas
Flowformulas is a sports & outdoors ecommerce store built on Shopify and operating in DE. The store currently offers 23 products organized across 25 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Flowformulas uses the Alchemy theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Flowformulas achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Flowformulas uses judge.me for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Flowformulas ranks #788 out of 1076 stores we track. This places them in the top 73% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
