Fluf
fluf.ca
Fluf is a sustainable ecommerce store specializing in ethically made, eco-friendly lunch bags and related carry accessories crafted from GOTS certified organic cotton. The brand offers a range of reusable food bags, snack bags, and totes designed for work, school, and everyday use, with a focus on environmental responsibility and machine-washable durability.
Products
91
Collections
49
Pages
36
Blog Posts
48
CommerceRank Score
Overall store health assessment based on 5 key factors
44/100
Top Recommendations
- Improve PageSpeed to 70+ for better conversions
Store Audit
Actionable insights compared to 1 Bags & Luggage stores
#1 in Bags & Luggage
Below 100% of stores
0% below average
91 products vs 91 avg
Category Benchmarks
Compared to 1 stores in Bags & Luggage
0% below average
avg
0% below average
avg
0% below average
avg
0% below average
avg
Domain Authority
Backlink strength & referring domains
Referring Domains
35
Total Links
35
Top Linking Domains
- arcadiaearth.ca1
- changeclimate.org1
- aliciathurston.com1
- blogspot.com1
- ciclado.com1
Data via Crawly Backlink Checker
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 100% by catalog size
low
Basic content (36 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Is this your competitor?
Get a free audit and see how you compare
About Fluf
Fluf is a bags & luggage ecommerce store built on shopify and operating in CA. The store currently offers 91 products organized across 49 collections, making it comparable in size for the bags & luggage category.
Theme and Design
Fluf uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Fluf uses judge.me for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Bags & Luggage category, Fluf ranks #1 out of 1 stores we track. This places them in the top 100% of bags & luggage stores by product catalog size.
Last scanned