Fluidlines
fluidlines.co.za
Fluidlines is a South African retailer specializing in triathlon and open water swimming equipment, offering leading brands including Orca wetsuits, XLAB cycling components, Profile Design wheels, and Vizi Swim products. The store provides a curated selection of swim wear, bikes, hydration systems, and related accessories for triathletes and endurance athletes.
Products
790
Collections
107
Pages
76
Blog Posts
45
CommerceRank Score
Overall store health assessment based on 5 key factors
72/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#9285 / 16375
Faster than 43% of stores
Sports & Outdoors Ranking
#383 / 716
Top 53% in category
Category Avg Performance
56
+0 above avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
101ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#210 in Sports & Outdoors
Top 20% of stores
19% below average
790 products vs 976 avg
Slower than 53% of Sports & Outdoors stores
PageSpeed score: 56/100
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
19% below average
avg
30% below average
avg
162% above average
avg
26% below average
avg
Category Intelligence
How Fluidlines compares to other sports & outdoors stores
2%
of Sports & Outdoors stores use Stamped
10%
of Sports & Outdoors stores use this theme
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
Stamped
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 20% by catalog size
high
Strong content (45 blogs, 76 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
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About Fluidlines
Fluidlines is a sports & outdoors ecommerce store built on Shopify and operating in ZA. The store currently offers 790 products organized across 107 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Fluidlines uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of sports & outdoors stores.
Performance Analysis
Based on Google PageSpeed Insights, Fluidlines achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fluidlines uses Stamped for customer reviews. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Fluidlines ranks #210 out of 1076 stores we track. This places them in the top 20% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
