Flux
flux.com.au
FLUX is a Melbourne-based menswear brand specializing in casual fashion apparel including Japanese denim, t-shirts, shirts, jackets, and accessories. All products are designed and manufactured in-house in Melbourne, positioning the brand as a locally-made fashion alternative.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
182
Collections
29
Pages
64
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13892 / 16375
Faster than 15% of stores
Fashion & Clothing Ranking
#2534 / 2989
Top 85% in category
Category Avg Performance
57
-16 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1792 in Fashion & Clothing
Above average (top 41%)
78% below average
182 products vs 819 avg
Slower than 85% of Fashion & Clothing stores
PageSpeed score: 41/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
78% below average
avg
69% below average
avg
56% above average
avg
88% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 41% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Flux
Flux is a fashion & clothing ecommerce store built on Shopify and operating in PL. The store currently offers 182 products organized across 29 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Flux uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Flux achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 75/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Flux has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Flux ranks #1792 out of 4419 stores we track. This places them in the top 41% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
