Flyandfish
flyandfish.com
Fly and Fish with Fraser is a Miami-based fishing charter service offering guided fishing experiences for Tarpon, Snook, Redfish, and Peacock Bass. They provide both fly and spin fishing charters throughout South East Florida, the Florida Keys, and Costa Rica, catering to beginners and advanced anglers alike.
Performance Needs Attention
This store scores 21/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
15
Collections
4
Pages
17
Blog Posts
90
CommerceRank Score
Overall store health assessment based on 5 key factors
44/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 35 points below Travel & Experiences category average (56)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#16115 / 16375
Faster than 2% of stores
Travel & Experiences Ranking
#78 / 80
Top 97% in category
Category Avg Performance
56
-35 below avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 141 Travel & Experiences stores
#65 in Travel & Experiences
Above average (top 46%)
90% below average
15 products vs 149 avg
Slower than 97% of Travel & Experiences stores
PageSpeed score: 21/100
Category Benchmarks
Compared to 141 stores in Travel & Experiences
90% below average
avg
89% below average
avg
35% below average
avg
233% above average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 46% by catalog size
high
Strong content (90 blogs, 17 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Flyandfish
Flyandfish is a travel & experiences ecommerce store built on Shopify and operating in US. The store currently offers 15 products organized across 4 collections, making it comparable in size for the travel & experiences category.
Theme and Design
Flyandfish uses the minimal theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Flyandfish achieves a performance score of 21/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Flyandfish has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Travel & Experiences category, Flyandfish ranks #65 out of 141 stores we track. This places them in the top 46% of travel & experiences stores by product catalog size.
Last scanned
Feb 25, 2026
