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Flybar

Shopify

flybar.com

Flybar is a 100-year-old toy company specializing in outdoor play equipment and active toys for kids, including pogo sticks, scooters, bumper cars, hopper balls, trick boards, and ride-on toys from multiple owned brands. The store focuses on products designed to encourage children to engage in physical outdoor activity.

Toys & Games
Bespoke
US / USD
PayPal
Visit Store

Products

442

Collections

37

Pages

41

Blog Posts

5

CommerceRank Score

Overall store health assessment based on 5 key factors

C

61/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#8811 / 16375

Faster than 46% of stores

Toys & Games Ranking

#173 / 293

Top 59% in category

Category Avg Performance

59

-2 below avg

Category Avg LCP

1.6s

Slower than avg

57

Performance

87

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.9s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

121ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 465 Toys & Games stores

#163 in Toys & Games

Above average (top 35%)

79% below average

442 products vs 2,106 avg

Slower than 59% of Toys & Games stores

PageSpeed score: 57/100

Category Benchmarks

Compared to 465 stores in Toys & Games

Products442 / avg 2,106

79% below average

avg

Collections37 / avg 82

55% below average

avg

Pages41 / avg 14

193% above average

avg

Blog Posts5 / avg 28

82% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

Shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 35% by catalog size

Content Investment

high

Strong content (5 blogs, 41 pages)

Tech Stack Maturity

Developing stack

No review platform (24% of category uses one)

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

442 products37 collections41 pages5 blogs

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About Flybar

Flybar is a toys & games ecommerce store built on Shopify and operating in US. The store currently offers 442 products organized across 37 collections, making it comparable in size for the toys & games category.

Theme and Design

Flybar uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Flybar achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Flybar has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Toys & Games category, Flybar ranks #163 out of 465 stores we track. This places them in the top 35% of toys & games stores by product catalog size.

Last scanned

Feb 25, 2026

Flybar | Toys & Games Store Analysis | CommerceRank