Formulaonehelmet
formulaonehelmet.com
FormulaOneHelmet is a replica motorsport equipment store offering over 300 Formula 1 helmets inspired by iconic drivers and teams, along with racing gloves and racing suits. The store specializes in licensed replica designs from famous F1 drivers including Sebastian Vettel, Ayrton Senna, Michael Schumacher, Lewis Hamilton, and other legendary racing personalities.
Products
339
Collections
140
Pages
10
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Fix CLS: Layout shift issues detected - add image dimensions and avoid dynamic content
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#8814 / 16375
Faster than 46% of stores
Automotive Ranking
#206 / 366
Top 56% in category
Category Avg Performance
58
-1 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.270
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 544 Automotive stores
#195 in Automotive
Above average (top 36%)
93% below average
339 products vs 4,659 avg
Slower than 56% of Automotive stores
PageSpeed score: 57/100
No BNPL options
60% of Automotive stores offer PayPal
Category Benchmarks
Compared to 544 stores in Automotive
93% below average
avg
15% above average
avg
60% below average
avg
86% below average
avg
Category Intelligence
How Formulaonehelmet compares to other automotive stores
2%
of Automotive stores use Yotpo
0%
of Automotive stores use this theme
Insights
- 60% of Automotive stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
Yotpo
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 36% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Automotive Stores
Other automotive stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Formulaonehelmet
Formulaonehelmet is a automotive ecommerce store built on Shopify and operating in US. The store currently offers 339 products organized across 140 collections, making it comparable in size for the automotive category.
Theme and Design
Formulaonehelmet uses the Simple theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Formulaonehelmet achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 94/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Formulaonehelmet uses Yotpo for customer reviews. Compared to other automotive stores, 60% of automotive stores offer paypal
Competitive Positioning
Within the Automotive category, Formulaonehelmet ranks #195 out of 544 stores we track. This places them in the top 36% of automotive stores by product catalog size.
Last scanned
Feb 25, 2026
