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Forrestandfraser

shopify

forrestandfraser.com

Forrest & Fraser is a specialized antique silver retailer offering fine quality pieces from the 17th to 20th centuries, including silverware, candlesticks, cutlery, serving dishes, and decorative silver items. With over 20 years of experience, they focus on curated collections of antique silver ranging from Irish and Scottish silver to works by renowned makers like Paul Storr.

Visit Store

Products

222

Collections

25

Pages

11

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

64/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content12/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 21 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Jewellery & Watches Ranking

#1 / 758

Top 0% in category

Category Avg Performance

57

+4 above avg

Category Avg LCP

1.8s

61

Performance

90

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#6 in Jewellery & Watches

Top 1% of stores

72% below average

222 products vs 802 avg

Faster than 100% of Jewellery & Watches stores

PageSpeed score: 61/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products222 / avg 802

72% below average

avg

Collections25 / avg 72

65% below average

avg

Pages11 / avg 28

61% below average

avg

Blog Posts3 / avg 46

93% below average

avg

Theme & Design

Theme Name

Prestige

Type

Theme Store

Theme Store ID

855

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (11 pages)

Tech Stack Maturity

Developing stack

No review platform (25% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

222 products25 collections11 pages3 blogs

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About Forrestandfraser

Forrestandfraser is a jewellery & watches ecommerce store built on shopify and operating in FR. The store currently offers 222 products organized across 25 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Forrestandfraser uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 7% of jewellery & watches stores.

Performance Analysis

Based on Google PageSpeed Insights, Forrestandfraser achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Forrestandfraser has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Forrestandfraser ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.

Last scanned

Feb 23, 2026

Forrestandfraser | Jewellery & Watches Store Analysis | CommerceRank