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Frennhelsinki

Shopify

frennhelsinki.com

FRENN is a Helsinki-based sustainable menswear brand specializing in Nordic tailoring and classic clothing. The store offers men's apparel including merino knitwear, jackets, trousers, organic cotton basics, and timeless pieces, all responsibly manufactured in Northern Europe from premium, ecologically sourced materials.

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Products

55

Collections

16

Pages

44

Blog Posts

31

CommerceRank Score

Overall store health assessment based on 5 key factors

C

61/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#7102 / 16375

Faster than 57% of stores

Fashion & Clothing Ranking

#1349 / 2989

Top 45% in category

Category Avg Performance

57

+4 above avg

Category Avg LCP

1.9s

Faster than avg

61

Performance

100

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.8s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

92ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#2768 in Fashion & Clothing

Below 63% of stores

93% below average

55 products vs 819 avg

Faster than 55% of Fashion & Clothing stores

PageSpeed score: 61/100

No BNPL options

64% of Fashion & Clothing stores offer PayPal

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products55 / avg 819

93% below average

avg

Collections16 / avg 93

83% below average

avg

Pages44 / avg 41

7% above average

avg

Blog Posts31 / avg 32

3% below average

avg

Category Intelligence

How Frennhelsinki compares to other fashion & clothing stores

Review Platform Adoption

5%

of Fashion & Clothing stores use Yotpo

Theme Adoption

4%

of Fashion & Clothing stores use this theme

Insights

  • 64% of Fashion & Clothing stores offer PayPal

Theme & Design

Theme Name

Prestige

Type

Theme Store

Theme Store ID

855

Tech Stack

Platform

Shopify

Reviews Platform

Yotpo

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 63% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Developing stack

No BNPL detected (71% of category offers BNPL)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

55 products16 collections44 pages31 blogs

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About Frennhelsinki

Frennhelsinki is a fashion & clothing ecommerce store built on Shopify and operating in UA. The store currently offers 55 products organized across 16 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Frennhelsinki uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 4% of fashion & clothing stores.

Performance Analysis

Based on Google PageSpeed Insights, Frennhelsinki achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Frennhelsinki uses Yotpo for customer reviews. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal

Competitive Positioning

Within the Fashion & Clothing category, Frennhelsinki ranks #2768 out of 4419 stores we track. This places them in the top 63% of fashion & clothing stores by product catalog size.

Last scanned

Feb 25, 2026

Frennhelsinki | Fashion & Clothing Store Analysis | CommerceRank