Back to Directory

Freshafbrand

Shopify

freshafbrand.com

Fresh AF is an American clothing and lifestyle brand founded by creative director Sharif Profit in New York City. The brand offers a curated collection of apparel including hoodies, t-shirts, long sleeves, hats, and wind breakers, with a focus on urban streetwear and lifestyle products.

Visit Store

Products

108

Collections

16

Pages

4

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

57/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content10/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Accessibility score is 59/100 - improve for better UX and legal compliance
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#10732 / 16375

Faster than 34% of stores

Fashion & Clothing Ranking

#1964 / 2989

Top 66% in category

Category Avg Performance

57

-4 below avg

Category Avg LCP

1.9s

53

Performance

59

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#2239 in Fashion & Clothing

Below 51% of stores

87% below average

108 products vs 819 avg

Slower than 66% of Fashion & Clothing stores

PageSpeed score: 53/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products108 / avg 819

87% below average

avg

Collections16 / avg 93

83% below average

avg

Pages4 / avg 41

90% below average

avg

Blog Posts3 / avg 32

91% below average

avg

Theme & Design

Theme Name

Alchemy

Type

Theme Store

Theme Store ID

657

Tech Stack

Platform

Shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 51% by catalog size

Content Investment

low

Basic content (4 pages)

Tech Stack Maturity

Developing stack

No review platform (23% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

108 products16 collections4 pages3 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Freshafbrand

Freshafbrand is a fashion & clothing ecommerce store built on Shopify and operating in DE. The store currently offers 108 products organized across 16 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Freshafbrand uses the Alchemy theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Freshafbrand achieves a performance score of 53/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 59/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Freshafbrand has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Freshafbrand ranks #2239 out of 4419 stores we track. This places them in the top 51% of fashion & clothing stores by product catalog size.

Last scanned

Feb 25, 2026

Freshafbrand | Fashion & Clothing Store Analysis | CommerceRank