Freshemblem
freshemblem.com
Fresh Emblem is a specialty retailer of rescentable wood car air fresheners, offering reusable wooden air freshening solutions for vehicles. The brand positions itself as the creator of the original rescentable wood car air freshener format, providing a premium alternative to traditional disposable car fresheners with customizable scent options.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
24
Collections
9
Pages
10
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 14 points below Candle & Home Fragrance category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13561 / 16375
Faster than 17% of stores
Candle & Home Fragrance Ranking
#158 / 186
Top 85% in category
Category Avg Performance
57
-14 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#176 in Candle & Home Fragrance
Below 69% of stores
89% below average
24 products vs 220 avg
Slower than 85% of Candle & Home Fragrance stores
PageSpeed score: 43/100
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
89% below average
avg
81% below average
avg
63% below average
avg
87% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 69% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Freshemblem
Freshemblem is a candle & home fragrance ecommerce store built on Shopify and operating in US. The store currently offers 24 products organized across 9 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Freshemblem uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Freshemblem achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 71/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Freshemblem uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Candle & Home Fragrance category, Freshemblem ranks #176 out of 256 stores we track. This places them in the top 69% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 25, 2026
