Fridarome
fridarome.com
Frida Rome is a luxury vegan handbag and accessories brand featured on BBC's Dragons Den. The store offers eco-conscious, cruelty-free accessories crafted from innovative materials including cactus and apple leather, combining sleek design with ethical manufacturing for the modern, socially-conscious consumer.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
16
-1Collections
10
Pages
36
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
47/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Jewelry & Accessories category average (57)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewelry & Accessories Ranking
#12 / 514
Top 2% in category
Category Avg Performance
57
-11 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 679 Jewelry & Accessories stores
#11 in Jewelry & Accessories
Top 2% of stores
98% below average
16 products vs 770 avg
Faster than 98% of Jewelry & Accessories stores
PageSpeed score: 46/100
-1 products
Over the past month
Category Benchmarks
Compared to 679 stores in Jewelry & Accessories
98% below average
avg
80% below average
avg
112% above average
avg
88% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (3 blogs, 36 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Feb 2026
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About Fridarome
Fridarome is a jewelry & accessories ecommerce store built on shopify and operating in IT. The store currently offers 16 products organized across 10 collections, making it comparable in size for the jewelry & accessories category.
Theme and Design
Fridarome uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 13% of jewelry & accessories stores.
Performance Analysis
Based on Google PageSpeed Insights, Fridarome achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fridarome has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Jewelry & Accessories category, Fridarome ranks #11 out of 679 stores we track. This places them in the top 2% of jewelry & accessories stores by product catalog size. Over the past month, the store has reduced its catalog by 1 products.
Last scanned
Feb 23, 2026
