Fromthefirst
fromthefirst.com
FROMTHEFIRST is a footwear and apparel brand offering Blake-stitched boots handmade in Italy from premium leather and suedes. The store features various boot styles including harness, chelsea, cowboy, combat, and side zip boots, complemented by clothing and accessories, positioned as a lifestyle brand blending Italian craftsmanship with American rock 'n' roll culture.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
98
Collections
59
Pages
8
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Fashion & Clothing category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fashion & Clothing Ranking
#2 / 2989
Top 0% in category
Category Avg Performance
57
-13 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
120ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3 in Fashion & Clothing
Top 0% of stores
88% below average
98 products vs 819 avg
Faster than 100% of Fashion & Clothing stores
PageSpeed score: 44/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
88% below average
avg
37% below average
avg
80% below average
avg
84% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Fromthefirst
Fromthefirst is a fashion & clothing ecommerce store built on shopify and operating in BR. The store currently offers 98 products organized across 59 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Fromthefirst uses the Reformation theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fromthefirst achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fromthefirst uses TrustPilot for customer reviews and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Fromthefirst ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.
Last scanned
Feb 23, 2026
