Fuel It
fuel-it.com
Fuel-It! is an automotive aftermarket retailer specializing in fuel system upgrades and components. They offer ethanol content sensors, flex-fuel kits, upgraded fuel pumps, fuel injection systems, and replacement parts designed for performance vehicles including BMW, Ford, Nissan, Subaru, and other major automotive brands.
Products
136
Collections
26
Pages
5
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
66/100
Top Recommendations
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#711 / 16375
Faster than 96% of stores
Automotive Ranking
#19 / 366
Top 5% in category
Category Avg Performance
58
+24 above avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 544 Automotive stores
#277 in Automotive
Below 51% of stores
97% below average
136 products vs 4,659 avg
Faster than 95% of Automotive stores
PageSpeed score: 82/100
Category Benchmarks
Compared to 544 stores in Automotive
97% below average
avg
79% below average
avg
80% below average
avg
86% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 51% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Automotive Stores
Other automotive stores with similar size
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About Fuel It
Fuel It is a automotive ecommerce store built on Shopify and operating in US. The store currently offers 136 products organized across 26 collections, making it comparable in size for the automotive category.
Theme and Design
Fuel It uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fuel It achieves a performance score of 82/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fuel It has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Automotive category, Fuel It ranks #277 out of 544 stores we track. This places them in the top 51% of automotive stores by product catalog size.
Last scanned
Feb 25, 2026
