Ful
ful.com
FŪL is a travel accessories brand offering cutting-edge luggage solutions including backpacks, duffles, suitcases, carry-on luggage, and travel essentials like neck pillows and luggage tags. The brand targets modern travelers and change-makers with innovative, stylish travel gear designed for various journey types and destinations.
Products
300
-524Collections
127
+73Pages
19
+7Blog Posts
26
+20CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#11271 / 16375
Faster than 31% of stores
Travel & Experiences Ranking
#52 / 80
Top 65% in category
Category Avg Performance
56
-5 below avg
Category Avg LCP
2.0s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.070
Cumulative Layout Shift
112ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 141 Travel & Experiences stores
#15 in Travel & Experiences
Top 11% of stores
101% above average
300 products vs 149 avg
Slower than 65% of Travel & Experiences stores
PageSpeed score: 51/100
+152 products
Over the past 6 months
No BNPL options
50% of Travel & Experiences stores offer PayPal
Category Benchmarks
Compared to 141 stores in Travel & Experiences
101% above average
avg
234% above average
avg
27% below average
avg
4% below average
avg
Category Intelligence
How Ful compares to other travel & experiences stores
3%
of Travel & Experiences stores use Stamped
0%
of Travel & Experiences stores use this theme
Insights
- 50% of Travel & Experiences stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
Stamped
Business Profile
Store maturity and operational indicators
Growing (+23%)
Added 48 products last month
Unknown
Larger than 75% of category
Top 11% by catalog size
low
Basic content (19 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Jun 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
Similar Travel & Experiences Stores
Other travel & experiences stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Ful
Ful is a travel & experiences ecommerce store built on Shopify and operating in US. The store currently offers 300 products organized across 127 collections, making it larger than average for the travel & experiences category.
Theme and Design
Ful uses the Prestige theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ful achieves a performance score of 51/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ful uses Stamped for customer reviews. Compared to other travel & experiences stores, 50% of travel & experiences stores offer paypal
Competitive Positioning
Within the Travel & Experiences category, Ful ranks #15 out of 141 stores we track. This places them in the top 11% of travel & experiences stores by product catalog size. Over the past 6 months, the store has grown its catalog by 152 products.
Last scanned
Feb 25, 2026
