Fusiliersshop
fusiliersshop.com
The Fusiliers Shop is an online retailer of official Royal Regiment of Fusiliers merchandise and accessories. The store offers regimental ties, bow ties, cufflinks, braces, watch straps, badges, berets, socks, and other military-themed gifts and accessories for members and supporters of the British Fusiliers regiments.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
52
Collections
5
Pages
3
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
35/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Jewelry & Accessories category average (57)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#13052 / 16375
Faster than 20% of stores
Jewelry & Accessories Ranking
#415 / 514
Top 81% in category
Category Avg Performance
57
-12 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
8.9s
Speed Index
Store Audit
Actionable insights compared to 679 Jewelry & Accessories stores
#460 in Jewelry & Accessories
Below 68% of stores
93% below average
52 products vs 770 avg
Slower than 81% of Jewelry & Accessories stores
PageSpeed score: 45/100
No BNPL options
61% of Jewelry & Accessories stores offer PayPal
Category Benchmarks
Compared to 679 stores in Jewelry & Accessories
93% below average
avg
90% below average
avg
82% below average
avg
92% below average
avg
Category Intelligence
How Fusiliersshop compares to other jewelry & accessories stores
0%
of Jewelry & Accessories stores use this theme
Insights
- 61% of Jewelry & Accessories stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 68% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Fusiliersshop
Fusiliersshop is a jewelry & accessories ecommerce store built on shopify and operating in GB. The store currently offers 52 products organized across 5 collections, making it comparable in size for the jewelry & accessories category.
Theme and Design
Fusiliersshop uses the Supply theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fusiliersshop achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fusiliersshop has not implemented a third-party review platform. Compared to other jewelry & accessories stores, 61% of jewelry & accessories stores offer paypal
Competitive Positioning
Within the Jewelry & Accessories category, Fusiliersshop ranks #460 out of 679 stores we track. This places them in the top 68% of jewelry & accessories stores by product catalog size.
Last scanned
Feb 20, 2026
