Back to Directory

Fusiliersshop

shopify

fusiliersshop.com

The Fusiliers Shop is an online retailer of official Royal Regiment of Fusiliers merchandise and accessories. The store offers regimental ties, bow ties, cufflinks, braces, watch straps, badges, berets, socks, and other military-themed gifts and accessories for members and supporters of the British Fusiliers regiments.

Visit Store

Performance Needs Attention

This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

52

Collections

5

Pages

3

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

F

35/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme12/15 (Popular theme)
content8/15 (Good)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 12 points below Jewelry & Accessories category average (57)
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#13052 / 16375

Faster than 20% of stores

Jewelry & Accessories Ranking

#415 / 514

Top 81% in category

Category Avg Performance

57

-12 below avg

Category Avg LCP

1.9s

45

Performance

86

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

8.9s

Speed Index

Store Audit

Actionable insights compared to 679 Jewelry & Accessories stores

#460 in Jewelry & Accessories

Below 68% of stores

93% below average

52 products vs 770 avg

Slower than 81% of Jewelry & Accessories stores

PageSpeed score: 45/100

No BNPL options

61% of Jewelry & Accessories stores offer PayPal

Category Benchmarks

Compared to 679 stores in Jewelry & Accessories

Products52 / avg 770

93% below average

avg

Collections5 / avg 50

90% below average

avg

Pages3 / avg 17

82% below average

avg

Blog Posts2 / avg 26

92% below average

avg

Category Intelligence

How Fusiliersshop compares to other jewelry & accessories stores

Theme Adoption

0%

of Jewelry & Accessories stores use this theme

Insights

  • 61% of Jewelry & Accessories stores offer PayPal

Theme & Design

Theme Name

Supply

Type

Theme Store

Theme Store ID

679

Tech Stack

Platform

shopify

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Below average catalog size

Top 68% by catalog size

Content Investment

low

Basic content (3 pages)

Tech Stack Maturity

Basic stack

No review platform (25% of category uses one)No BNPL detected (66% of category offers BNPL)

Business Sophistication

Early stage

Legacy Theme

Store Timeline & History

Feb 2026

52 products5 collections3 pages2 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Fusiliersshop

Fusiliersshop is a jewelry & accessories ecommerce store built on shopify and operating in GB. The store currently offers 52 products organized across 5 collections, making it comparable in size for the jewelry & accessories category.

Theme and Design

Fusiliersshop uses the Supply theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Fusiliersshop achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Fusiliersshop has not implemented a third-party review platform. Compared to other jewelry & accessories stores, 61% of jewelry & accessories stores offer paypal

Competitive Positioning

Within the Jewelry & Accessories category, Fusiliersshop ranks #460 out of 679 stores we track. This places them in the top 68% of jewelry & accessories stores by product catalog size.

Last scanned

Feb 20, 2026

Fusiliersshop | Jewelry & Accessories Store Analysis | CommerceRank