Gelpacksdirect
gelpacksdirect.co.uk
Gelpacks Direct is a UK-based retailer of gel ice packs, heat packs, and compress wraps designed for injury treatment and pain relief. The store offers multi-purpose gel packs, replacement gels, kids ice packs, protective covers, and hot water bottles with a focus on faster recovery and expert support.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
54
Collections
94
Pages
25
Blog Posts
97
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 24 points below Health & Wellness category average (57)
- Accessibility score is 67/100 - improve for better UX and legal compliance
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Health & Wellness Ranking
#6 / 378
Top 2% in category
Category Avg Performance
57
-24 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.010
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 593 Health & Wellness stores
#4 in Health & Wellness
Top 1% of stores
75% below average
54 products vs 212 avg
Faster than 98% of Health & Wellness stores
PageSpeed score: 33/100
Category Benchmarks
Compared to 593 stores in Health & Wellness
75% below average
avg
224% above average
avg
0% below average
avg
87% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Gelpacksdirect
Gelpacksdirect is a health & wellness ecommerce store built on shopify and operating in GB. The store currently offers 54 products organized across 94 collections, making it comparable in size for the health & wellness category.
Theme and Design
Gelpacksdirect uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Gelpacksdirect achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 67/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Gelpacksdirect has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Health & Wellness category, Gelpacksdirect ranks #4 out of 593 stores we track. This places them in the top 1% of health & wellness stores by product catalog size.
Last scanned
Feb 23, 2026
