Giftwrapit
giftwrapit.co.uk
Giftwrapit is a UK online boutique offering a curated selection of luxury wrapping paper, bows, ribbons, and gift tags. The store operates on a pick-and-mix model, allowing customers to mix and match premium gift wrapping supplies to customize their gift presentation.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
111
Collections
56
Pages
12
Blog Posts
18
CommerceRank Score
Overall store health assessment based on 5 key factors
56/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Gifts & Hampers category average (59)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Gifts & Hampers Ranking
#1 / 868
Top 0% in category
Category Avg Performance
59
-11 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#3 in Gifts & Hampers
Top 0% of stores
89% below average
111 products vs 1,035 avg
Faster than 100% of Gifts & Hampers stores
PageSpeed score: 48/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
89% below average
avg
29% below average
avg
69% below average
avg
66% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Giftwrapit
Giftwrapit is a gifts & hampers ecommerce store built on shopify and operating in GB. The store currently offers 111 products organized across 56 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Giftwrapit uses the Supply theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Giftwrapit achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Giftwrapit has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Giftwrapit ranks #3 out of 1277 stores we track. This places them in the top 0% of gifts & hampers stores by product catalog size.
Last scanned
Feb 22, 2026
