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Gisellerichardson

shopify

gisellerichardson.com

Giselle Richardson is a London-based artisanal macaron maker offering British-inspired, limited-edition macarons made fresh in their central London kitchen. The store sells macaron boxes, specialty flavors, wagon wheels, gift cards, and corporate/event catering services with UK-wide delivery.

Food & Drink
Bespoke
GB / GBP
Pipe +1
Visit Store

Products

156

Collections

6

Pages

14

Blog Posts

29

CommerceRank Score

Overall store health assessment based on 5 key factors

C

59/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content12/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#9607 / 16375

Faster than 41% of stores

Food & Drink Ranking

#747 / 1334

Top 56% in category

Category Avg Performance

56

-1 below avg

Category Avg LCP

1.7s

55

Performance

85

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIneeds work

5.5s

Speed Index

Store Audit

Actionable insights compared to 1794 Food & Drink stores

#307 in Food & Drink

Top 17% of stores

34% below average

156 products vs 235 avg

Slower than 56% of Food & Drink stores

PageSpeed score: 55/100

Category Benchmarks

Compared to 1794 stores in Food & Drink

Products156 / avg 235

34% below average

avg

Collections6 / avg 34

82% below average

avg

Pages14 / avg 18

22% below average

avg

Blog Posts29 / avg 46

37% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

Pipe
PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Larger than 75% of category

Top 17% by catalog size

Content Investment

low

Basic content (14 pages)

Tech Stack Maturity

Mature stack

No review platform (26% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

156 products6 collections14 pages29 blogs

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About Gisellerichardson

Gisellerichardson is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 156 products organized across 6 collections, making it comparable in size for the food & drink category.

Theme and Design

Gisellerichardson uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Gisellerichardson achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Gisellerichardson has not implemented a third-party review platform and offers Pipe, PayPal for payment flexibility.

Competitive Positioning

Within the Food & Drink category, Gisellerichardson ranks #307 out of 1794 stores we track. This places them in the top 17% of food & drink stores by product catalog size.

Last scanned

Feb 19, 2026

Gisellerichardson | Food & Drink Store Analysis | CommerceRank