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Gonerogue

shopify

gonerogue.fashion

Gone Rogue is a UK-based sustainable fashion brand specializing in ethical clothing made from 100% certified organic cotton, recycled fibres, and water-based inks. The brand offers a curated selection of hoodies, sweatshirts, t-shirts, bottoms, matching sets, and accessories with a commitment to environmentally friendly practices and plastic-free packaging.

Fashion & Clothing
Impulse
US / GBP
PayPal +2
Visit Store

Products

18

Collections

11

Pages

13

Blog Posts

9

CommerceRank Score

Overall store health assessment based on 5 key factors

D

54/100

performance12/25 (Needs work)
catalog5/25 (Minimal)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content12/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Expand product catalog to improve store authority
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#7859 / 16375

Faster than 52% of stores

Fashion & Clothing Ranking

#1473 / 2989

Top 49% in category

Category Avg Performance

57

+2 above avg

Category Avg LCP

1.9s

59

Performance

91

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

8.4s

Speed Index

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#3430 in Fashion & Clothing

Below 78% of stores

98% below average

18 products vs 819 avg

Faster than 51% of Fashion & Clothing stores

PageSpeed score: 59/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products18 / avg 819

98% below average

avg

Collections11 / avg 93

88% below average

avg

Pages13 / avg 41

68% below average

avg

Blog Posts9 / avg 32

72% below average

avg

Theme & Design

Theme Name

Impulse

Type

Theme Store

Theme Store ID

857

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Clearpay
Afterpay

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Smaller catalog (bottom 25%)

Top 78% by catalog size

Content Investment

low

Basic content (13 pages)

Tech Stack Maturity

Mature stack

No review platform (23% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

18 products11 collections13 pages9 blogs

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About Gonerogue

Gonerogue is a fashion & clothing ecommerce store built on shopify and operating in US. The store currently offers 18 products organized across 11 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Gonerogue uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 4% of fashion & clothing stores.

Performance Analysis

Based on Google PageSpeed Insights, Gonerogue achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Gonerogue has not implemented a third-party review platform and offers PayPal, Clearpay, Afterpay for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Gonerogue ranks #3430 out of 4419 stores we track. This places them in the top 78% of fashion & clothing stores by product catalog size.

Last scanned

Feb 19, 2026

Gonerogue | Fashion & Clothing Store Analysis | CommerceRank