Goodelf
goodelf.co.uk
Good Elf is a UK-based ecommerce store offering real Christmas tree delivery and services across London and nationwide. The company provides various tree options including non-drop, traditional, potted, and living varieties, along with rental services, installation, decoration, and collection/recycling services, plus complementary accessories such as stands and lights.
Products
16
Collections
4
Pages
163
Blog Posts
6
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#11609 / 16375
Faster than 29% of stores
Home & Garden Ranking
#185 / 260
Top 71% in category
Category Avg Performance
57
-7 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
6.8s
Speed Index
Store Audit
Actionable insights compared to 366 Home & Garden stores
#259 in Home & Garden
Below 71% of stores
97% below average
16 products vs 558 avg
Slower than 71% of Home & Garden stores
PageSpeed score: 50/100
Category Benchmarks
Compared to 366 stores in Home & Garden
97% below average
avg
94% below average
avg
806% above average
avg
84% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 71% by catalog size
high
Strong content (6 blogs, 163 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Home & Garden Stores
Other home & garden stores with similar size
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About Goodelf
Goodelf is a home & garden ecommerce store built on shopify and operating in GB. The store currently offers 16 products organized across 4 collections, making it comparable in size for the home & garden category.
Theme and Design
Goodelf uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Goodelf achieves a performance score of 50/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 80/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Goodelf has not implemented a third-party review platform and offers Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Home & Garden category, Goodelf ranks #259 out of 366 stores we track. This places them in the top 71% of home & garden stores by product catalog size.
Last scanned
Feb 19, 2026
