Gooffhk
gooffhk.com
GO OFF HK is a local Hong Kong streetwear brand established in 2014 that specializes in minimalist street style clothing and accessories inspired by hip-hop culture. The brand offers a curated selection of tops, outerwear, bottoms, denim, and accessories, with emphasis on coordinated styling and contemporary street fashion.
Products
107
Collections
24
Pages
2
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#4300 / 16375
Faster than 74% of stores
Fashion & Clothing Ranking
#854 / 2989
Top 29% in category
Category Avg Performance
57
+10 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#2245 in Fashion & Clothing
Below 51% of stores
87% below average
107 products vs 819 avg
Faster than 71% of Fashion & Clothing stores
PageSpeed score: 67/100
No BNPL options
64% of Fashion & Clothing stores offer PayPal
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
87% below average
avg
74% below average
avg
95% below average
avg
88% below average
avg
Category Intelligence
How Gooffhk compares to other fashion & clothing stores
4%
of Fashion & Clothing stores use this theme
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 51% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Gooffhk
Gooffhk is a fashion & clothing ecommerce store built on Shopify and operating in US. The store currently offers 107 products organized across 24 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Gooffhk uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 4% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Gooffhk achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Gooffhk has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Gooffhk ranks #2245 out of 4419 stores we track. This places them in the top 51% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
